Why Primary Research Often Fails to Provide Actionable Insights for Commercial Decision-Making
Join Us On This Free Webinar - Amplify Brand Promotion with the Decision Journey Framework
Learn why primary research often fails to provide actionable insights -- and what to do about it
Proven framework for driving and acting on market research insights
Learn how and why key market stakeholders behave as they do
Leveraging key approaches in behavioral science and design thinking, the Decision Journey framework is a valuable tool for commercial leaders who define the goals of the research and ultimately utilize the results to drive commercial decision-making.
HOST & MODERATOR
Host, Market Research Principal, KMK Consulting, Inc.
Moderator, Director of Sales, KMK Consulting, Inc.