Why Primary Research Often Fails to Provide Actionable Insights for Commercial Decision-Making
Join Us On This Free Webinar - Amplify Brand Promotion with the Decision Journey Framework

Now what?

  • ​Learn why primary research often fails to provide actionable insights -- and what to do about it
  • ​Proven framework for driving and acting on market research insights
  • Learn how and why key market stakeholders behave as they do
Leveraging key approaches in behavioral science and design thinking, the Decision Journey framework is a valuable tool for commercial leaders who define the goals of the research and ultimately utilize the results to drive commercial decision-making.


Greg Chu

Host, Market Research Principal, KMK Consulting, Inc.

Robb Stewart

Moderator, Director of Sales, KMK Consulting, Inc.
Thursday, August 6th
12:00-1:00 PM EST
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